.mattel
.mattel is a brand extension, run by Mattel IT Services, Inc. since 2016. Only Mattel IT Services, Inc., its affiliates and trademark licensees can register .mattel names; they are not for sale to the public.
| Type | Brand |
|---|---|
| Registry operator | Mattel IT Services, Inc. |
| Who can register | Brand owner only Brand extension: only the registry operator, its affiliates and trademark licensees register names. |
| In the root zone since | 28 May 2016 |
| DNSSEC | Signed |
| RDAP server | https://rdap.nic.mattel/ |
| WHOIS server | None listed |
| IANA record | iana.org/domains/root/db/mattel |
Look up a .mattel domain
The .mattel registry publishes registration data over RDAP. The free domain report reads it and shows a .mattel domain's registrar, dates, status and DNS in one place. For the raw record, use the WHOIS lookup.
New to extensions? The guide to how domain extensions work covers generic, country-code and brand extensions. For who sells extensions in general, see the list of domain registrars.
Sources: the IANA root zone database and the ICANN list of generic extensions (refreshed 2026-10-24). Something out of date? Tell us.
Frequently asked questions
Who runs the .mattel extension?
Mattel IT Services, Inc. is the registry operator for .mattel. The registry keeps the list of every .mattel name; registrars sell the names to the public.
Can anyone register a .mattel domain?
Only Mattel IT Services, Inc., its affiliates and trademark licensees can register .mattel names; they are not for sale to the public.
When was .mattel created?
.mattel was added to the DNS root zone on 28 May 2016, according to IANA.
How do I look up who owns a .mattel domain?
The .mattel registry publishes registration data over RDAP at https://rdap.nic.mattel/. The free domain report on lemon.domains reads it for you and shows the registrar, dates and status.
Is .mattel signed with DNSSEC?
Yes. The .mattel zone is signed, so a .mattel domain can turn on DNSSEC once its registrar adds a DS record.